We Have a Failure to Change
You know the statistic: planned, management-implemented change processes suffer a failure rate of more than 70 percent. Why do change projects fail at such an alarming rate? Resistance to change, the role of the change manager in managing the process, a lack of participation due to top-down steering, organizational culture, the relevance of the goals of change. . . you name it.
Renate A. Werkman (Wageningen U) set out to identify generalized patterns of change in both private and public sector organizations, and to explain variations in those patterns. As a basis, Werkman used widely acknowledged characteristics of the change management process, trying to find interrelations and linking them to the context of the change project. Data were obtained from managing directors, line managers, staff members, employees, and consultants from 367 organizations differing in size, sector, and the type of change process.
Werkman found that there are five patterns among changing organizations, each with their own specific problems, characteristics, and change approaches that require different interventions. Here they are:
Innovative pattern. The most successful pattern shows that “a pleasant culture and leadership and pleasant work characteristics provide important conditions for the success of organizational change.” Change managers here pay attention to a thorough process management, providing clear goals, stimulating employees to participate, and refraining from using power. Found in: smaller, knowledge-intensive, industrial, and food-related companies.
Systematical pattern. “Employees are quite positive about organizational characteristics but there is some control orientation and political behavior.” Change managers here do not consider unilateral and participative approaches to be mutually exclusive, and they pay attention to the process of change. Found in: medium-sized organizations in the financial industry, regional and local governments, and healthcare organizations.
Unclear change process pattern. “Employees evaluate organizational characteristics rather positively, but they experience a lack of clarity about the ultimate purpose of the change process.” Restricted exchange of information and ideas generates limited support for change but change processes do not evoke tensions. “Either people just do not have a clue where to contribute, they trust change managers with the process or they are just not interested.” Found in: relatively small organizations in the IT sector and the service industry; can also be found in public sector organizations that are specifically working on development and innovation.
Skeptical pattern. Combines low change capacity with moderately high control orientation. “The large organizations here are characterized by mechanistic structures and bureaucratic control. . . There is little opportunity for interaction and the exchange of ideas in this pattern and therefore for participative strategies.” Found in: large government organizations and large public utility organizations.
Cynical pattern. Employees are very negative about organizational characteristics. “This negativity is reflected in the change process, which is, remarkably, being pushed through in a relatively unsystematic way by apparently solitary operating change managers.” Found in: research institutions, non-commercial service industry, and central government.
“The results suggest it would be wise for change managers to choose for a participative change approach and for a thorough process management,” Werkman writes. “Power strategies do not enforce compliance but evoke resistance.”
“Understanding failure to change: a pluralistic approach and five patterns”, by Renate A. Werkman; Leadership and Organization Development Journal (Vol. 30 No. 7, pp. 664-684, 2009)
If you cannot find this paper in your local library, email me for a copy: Alan [at] AlanMorantz.com

