Mapping Your Org’s Go-To People
Management deep thinkers have been spending time of late talking about the hidden value of informal people-based networks, both in driving innovation and in greasing the wheels for employees handling situations outside of established processes and structures.
How do leaders identify and tap into effective employee networks? One way is by undertaking a network analysis, essentially surveying employees about their collaborations. Who do they look to for information and expertise? Who do they turn to for innovative brainstorming and how much time do they invest in specific collaborations?
This type of analysis gves leaders insights on critical “junctions” and structural problems, write Cross (U Virginia), Gray (U Virginia), Cunningham (CIO, Monsanto), Showers (CIO, Reinsurance Group of America), and Thomas (Institute for High Performance) in MITSloan Management Review.
They suggest network analysis can improve performance in at least four ways:
1. It brings benefits of scale through global collaboration. “Organizations can construct teams to leverage diverse expertise and drive adoption of new ideas across geographies.”
2. It drives workforce engagement and performance. “Uncovering the network characteristics of high performers can show employees who play similar roles how to improve their own performance.”
3. It allows collaborative staffers to be aligned with business partners and external stakeholders. “By creating a detailed map of the existing cross-departmental relationships, they can see where innovations are occurring, where sufficient support is being provided and where investments should be made.”
4. It can show you where to minimize network inefficiencies and costs. “It is important to reduce network connectivity at points where collaboration fails to produce sufficient value.”
The conclusions by the research team are based on six years of network analyses of IT functions in 12 large organizations in the utility, pharma, petrochemical, professional services, and high-tech industries.
Their network analysis involved asking leaders to identify challenges and opportunities facing their organizations. The researchers then developed survey questions to tease out employee relationships. (For example, “Please indicate the degree to which you typically turn to each person below for information to get your work done”.)
The survey was automated and combined with”network analaytical software” to produce diagrams and scatterplots to visualize patterns and connections. The researchers, for example, were able to produce a chart that combined the “number of times an individual was cited by another person” with “total interaction time”. That revealed the most efficient and lease efficient collaborators.
The Collaborative Organization: How to Make Employee Networks Really Work, by Rob Cross, Peter Gray, Shirley Cunningham, Mark Showers, and Robert J. Thomas; MITSloan Management review (Fall 2010, vol. 52 no. 1)
photo credit: Marc_Smith



