CONSULTING
I am a Content Marketing and Thought Leadership Specialist. That means I help individuals, organizations, and associations get their big ideas out into the world.
I serve my clients in three areas:
SHAPING ideas and stories so they can be readily understood;
PACKAGING ideas and stories so that they attract wide attention and are sticky; and
AMPLIFYING ideas and stories so that they spread organically in the virtual and real worlds.
What is “content marketing”? Quite simply, it involves creating engaging, informative, and high quality articles, books, and rich media such as podcasts with a marketing goal in mind. In contrast to traditional marketing methods such as advertising or direct mail, content marketing is based on the idea that offering relevant and respectful information to prospects, customers, and stakeholders makes good sense, both for businesses needing to burnish their brand and associations needing to advance a cause.
Depending on the content marketing strategy, these are some of the media that my associates and I create:
- E-publishing products such as e-books, white papers, blogs, e-newsletters
- Print products such as articles, custom magazines, and magalogs
- Rich media such as podcasts, webcasts, and video reportage
- Word of mouth campaigns via social media
- Internet beachheads such as topic-driven microsites and wikis
- Conference presentations at industry events
We work with individual consultants, foundations, and associations needing to put a stamp on an issue, human resources departments for internal branding efforts or change management initiatives, and organizations wanting to separate themselves from the crowd.
Want to learn more about how my associates and I can help you get your big idea out into the world? Fill out the form below to get the ball rolling.