Great Ideas Never Grow Old
Does age have an impact on having and offering ideas at work? According to the “deficit model”, older people are less likely than younger people to be a source of innovation due to deficits from the aging process. Up to now, there is more evidence for a decline in innovative work behaviour and creativity during older age than for no age effects, though the findings are not conclusive.
To test this assumption, Birgit Verworn (HTW Dresden, Germany) studied the suggestion systems used at two German locations of a large European company, focusing on a sample of 633 submitted ideas. In these systems, suggestions were rewarded depending on their quality; quality was assessed by the resulting potential revenues or savings.
The surprising finding: the over-55 age cohort scored highest. “In contrast to our assumptions, older employees submitted more valuable ideas than younger employees,” Vermorn writes in the journal Creativity and Innovation. “The most and the most valuable ideas came from employees older than 55, who also achieved the highest average value per employee of that age group of EUR24,918.”
“Does Age Have an Impact on Having Ideas? An Analysis of the Quantity and Quality of Ideas Submitted to a Suggestion System,” by Birgit Verworn; Creativity and Innovation Management (Vol. 18 No. 4, 2009, pp. 326-334)
photo credit: Adam Melancon