LEADING THOUGHTS

A good argument can be made that the key reason a new initiative fails is employees’ perception that their organization is not ready for change. If that’s the case, what can change agents do to get employees to believe that the organization is indeed primed and ready? Researchers Inta Cinite and Linda Duxbury (Carleton U) and Chris Higgins (U of Western Ontario) developed an empirically-tested diagnostic to do just that.

As a basis, the researchers started with the concept of PORC, “perceived organizational readiness for change.” Developed back in the 1970s, PORC defines employees’ belief that the organization not only can initiate change but also engages in practices that will lead to successful implementation. They then developed a way to measure PORC in public sector organizations, based on research from five organizations that had initiated transformational change. Projects included a shift in the strategic direction toward a higher degree of transparency, a shift from a command and control management style to one that was based on employee empowerment, a change in reporting relationships, and two organizational restructuring efforts.

This is what they came up with:

“Organizations that want to be perceived by their employees to be ready for change should pay close attention to the behaviours of their leaders, change agents, immediate supervisors at all levels, organizational practices around the change, and how these practices impact people’s daily work.” The researchers suggest that managers who have direct reports should be well equipped to communicate change to their staff and provide the necessary support.

“Organizations are judged to be not ready for change due to poor communication practices when employees perceive that the outcomes, benefits and reasons for the change are not well explained and when employees do not understand the vision behind the change.”

Employees’ perceptions are also informed by the impact the change is thought to have on
their work. They will remain skeptical of change if: old duties are not phased out when new ones are assigned; they are discouraged from saying ‘no’ to work; and they are assigned heavy workloads that hinder them from getting involved in the change initiative.

Measurement of Perceived Organizational Readiness for Change in the Public Sector, by Inta Cinite, Linda E. Duxbury, and Chris Higgins; British Journal of Management, Vol. 20, 265–277 (2009)

Email me for a copy of this paper: Alan [at] AlanMorantz.com

photo credit: Auntie P