On the Sea of Change
In the journal Global Business and Organizational Excellence, Stephen Wehrenberg offers an insider perspective on an enterprise change management initiative at the U.S. Coast Guard.
The Coast Guard provides an interesting case study. It is admirably flexible when facing operational issues; leaders have to adapt to changing situations. But the Coast Guard is as rigid as they come when non-operational changes are needed.
Wehrenberg, director of HR strategy and executive development for the Coast Guard, offers a number of reasons for resistance to change: autonomy at low levels; accountability for results with less attention to process; high degree of leader turnover; and a feeling of “change saturation.”
Wehrenberg and his team designed a “stealth” strategy to build local participation and earn some wins in order to gain broad adoption at the unit level. They also adopted a portfolio change management approach to help senior leaders prioritize initiatives. And they employed the Project Change Triangle Assessment to evaluate strength in three areas critical to change: executive sponsorship, project management discipline, and change management discipline.
The change management process at the Coast Guard is ongoing so there is more to this case study that needs to be written. But it is still a worthwhile read for those planning change in large, culturally complex organizations.
“The Coast Guard Charts a Course for Enterprise Change Management,” by Stephen Wehrenberg; Global Business and Organizational Excellence (pp. 17-31, November/December 2009)
If you cannot find this journal is your local library, email me for a copy of the article at Alan [at] AlanMorantz.com

