According to the U.S.-based Center for Effective Organizations, the number of Fortune 1000 companies using team-based incentives increased to 85 percent in 2005 from 59 percent in 1990. Seems to make sense: organizations are busting silos in favour of cross-functional teams, and if you want to encourage teamwork, reward the collective effort.
Research by Kimberly K. Merriman of Pennsylvania State University casts some doubt on that logic. She has found that team incentives are often counterproductive to motivating teamwork because of perceived inequities.
Merriman studied 49 project teams comprising graduate students within a U.S. business school. The team reward was grades. Collectively, the team members in her study strongly preferred rewards based on individual contribution to the team (equitable team member rewards) as opposed to rewards based on collective team performance (equal rewards for each team member). Not surprisingly, those who viewed their teams as less trustworthy in terms of ability or honesty expressed stronger preference for equity than more trusting members.
The question is, how do individual team members perceive “fair” team reward? In a follow-up study, Merriman identified four ways that organizations fail to make team rewards appear equitable.
Consistency across the team: The value of team rewards is undercut when certain team members are overlooked, perhaps because they are from a different department or lower on the hierarchy. “It seems that many managers are under the mistaken impression that team members do not compare rewards,” Merriman writes.
Consistency over time: It is better for long-term team member motivation to maintain a no-reward policy than to provide a one-time reward that skews expectations.
High or low performers recognized differently than other team members: “It seems if at least extreme differences in performance are acknowledged—providing greater rewards to top performers and penalizing very low performers—employees may feel equity has been served.” Easier said than done: a good way to identify high and low performers is to ask for confidential feedback from team members themselves.
Tolerance for pay risk: “Whereas an employee may be content to risk a meaningful portion of their pay on their own performance, the same amount of pay tied to the collective performance of team members is often seen as too risky.”
In her paper, Merriman also offers a short case study of one manufacturer’s approach to the issue.
On the Folly of Rewarding Team Performance, While Hoping for Teamwork; by Kimberly K. Merriman; Compensation & Benefits Review (Jan-Feb 2009, 61-66)
Email me for a copy of this paper: Alan [at] AlanMorantz.com
photo credit: fisserman